Archive for March 2014

What’s Her Story: Small-Town Shop Owner Uses Integrated Marketing to Tell Her Tale, Grow Her Business   Leave a comment


A wonderful small business…

StoryCroft

Helene Singer Cash, Crystal Couture, Lebanon, Tennessee, TN, town square, small town, boutique, internet, marketing, Facebook, twitter, pinterest, instagram, fashions, shoes, accessories, nashville Helene Singer Cash

Helene Singer Cash lost her shop space in 2010 when a flood devastated much of Nashville, Tenn. She reopened 30 miles to the east, on the old town square of Lebanon, population 25,000 (slideshow below). Since then, Crystal Couture – where Singer Cash sells trendy women’s clothing, jewelry and accessories – has grown so much that she’s moving into a space more than three times the size and just a couple doors over. Singer Cash says the key to her success has been a marketing approach that mixes traditional methods, small-town hustle, the Internet and social media.

You’re a small business in a small town. Do people ever ask what you’re doing on the Internet and Facebook?

Oh, all the time. People always ask me, why are you trying to talk to people everywhere, and I say because I want to sell to people everywhere. The Internet has…

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Posted March 8, 2014 by theimaginationmuscle in my photos

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